Name Instructor’s Name Course Date Can Brick-and-mortar Stores Compete with the Online Giants? Introduction Brick and Mortar is a street side business that serves its customers orally in an office or a store that the company owns or has rented out somewhere. There are numerous examples of the common one including the local grocery store and the corner bank stores. When it comes to competition, the Brick and Mortar stores do not usually find it easy with the established and existing businesses like the Amazon because such companies have low costs of operating and are so flexible. The Brick and Mortar stores still have had an advantage over the online counterparts since there are customers who prefer to engage in face-to-face communication with a business to know about specific products which are available in the market. Face-to-face is an immediate and prompt way of giving feedback to the customers and often allows the consumers to try their products before they can purchase t...
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