CONSUMER BEHAVIOUR Dissertation Example

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Category: Business
Subcategory: Culture
Level: College
Pages: 3
Words: 825
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CONSUMER BEHAVIOUR Name Student Affiliation Date Abstract Consumers reveal different buying behaviors which are dependent on the environment. Notably, the idea of making a purchase is triggered by needs. While the environments and the immediate exposure may adversely affect our needs and our buying habits, the entire process of buying is similar in all instances. Buyers will be required make choices, weigh options and in some cases enquire before making the actual purchase. After purchasing, a consumers happiness is that their need is fulfilled failure to which they would consider the decision fruitless and of no significance. Marketers on the other side have an obligation to ensure they do not kill the consumer's desires to make purchases but instead make it livelier. Marketers aim at giving the consumer what they need to bring satisfaction. Understanding the needs makes marketers competitive in winning the consumers buying preference which is their ultimate goal. The more the ma...

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