Living case study guided study of hershey company Dissertation Example

Category: Accounting
Subcategory: Advertising
Level: University
Pages: 2
Words: 1100
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Living Case Study Guided Study of HERSHEY COMPANY Executive summary Findings The strategic study of Hershey Company mainly focused on the external and internal factors that influence the operations of the company. Being a company that operates internationally, the following findings were based on the results of the internal and external environmental analysis. First, the profitability of the company is directly affected by the external environment such as political, social, economic, technological, environmental and legal factors. Because the company operates its business internationally, they have to consider these external environmental factors in their marketing strategies as well as general operations. For instance, political unrests in foreign countries may affect directly the operations of the company. Also, intellectual property laws also influence the way the company approach production, marketing, employment, and acquisition of raw materials in foreign countries. The main ...

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