Marketing Audit Dissertation Example

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Category: Advertising
Subcategory: Business
Level: College
Pages: 6
Words: 1650
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Marketing Audit Name Institution Exxon Mobil Company Marketing Project: Marketing Audit Unit 3: Price, Place & Promotion Abstract The purpose of a marketing audit is to determine areas of a company that proves to be problematic and those that prove to be opportunities. This paper presents a comprehensive analysis of ExxonMobil’s business marketing environment. The paper explores both the internal and external environments of the company. The analysis digs deep into the company’s goals and objectives. Remember, goals and objectives are supposed to increase the focus of any company. What this means is that a company that has goals and objectives is less likely to engage in activities that do not add value with regards to the achievement of the set goals and objectives. Lastly, the paper recommends a plan of action that the company ought to take so that it can improve its performance with regards to achieving its goals and objectives. Having been established in 1999, the ...

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