Strategic Study of Hershey Company
The Hershey Company prides itself on being the largest confectionery and chocolate products manufacturer in North America. The venture is attributed to employing more than 15,000 employees within their branches spread across the world. The enterprise controls a large market exporting its commodities to more than ninety different countries on a global scale. Among the major products include Ice Breakers, Kisses, Kit Kat, Jolly Rancher, Hershey’s Bliss, Reese’s, Hershey’s and Twizzlers (Madihashkh, 2016). The success in massive sales volume is attributed to these legendary brands whose sales contribute to more than four billion dollars in revenue. The venture is famous for the sale of premium and dark chocolate which contribute to the massive profits garnered by the company (Femina, 2017). Top brands for the venture include Cacao Reserve, Hershey’s Special Dark as well as Hershey’s E...